Doctors and Tobacco: Medicine's Big Challenge
Endorsements - what the experts say about the book
'There is no better teacher than David Simpson, who communicates
in Doctors and Tobacco both the science and the art of preventing
tobacco-related disease.
Sir Richard Doll
'Health professionals have a vital role to play in both prevention
and cessation of smoking, as well as in educating the public and
informing health policy. Doctors and Tobacco summarizes how they
can act to combat this most preventable of epidemics, and how professional
associations can mobilize to take a leading role against tobacco.
Essential reading.'
Derek Yach, Project Manager, WHO Tobacco-Free Initiative
'Doctors, national medical organisations and medical schools around
the world will benefit greatly from this comprehensive review of
the tobacco pandemic, and the summary of their roles and responsibilities
for action. Although this publication focuses on the European region,
the principles and recommendations for NMAs can be applied globally.'
Judith Mackay, Director, Asian Consultancy on Tobacco Control,
Hong Kong, and Chair, WHO Policy, Strategy Advisory Committee for
the Tobacco Free Initiative
'In 1995, tobacco was responsible for 1.2 million deaths, 14% of
all deaths, in the European Region. By the year 2020, the death
toll will reach 2 million. This practical guide outlines how doctors
can help their patients and how medical associations can campaign
for effective tobacco control. An indispensable action guide for
health professionals and advocates throughout Europe.'
Peter Anderson, Regional Adviser on Tobacco or Health, WHO Regional
Office for Europe
'There can be few more important tasks in tobacco control than
engaging the vast "reserve army" of the medical profession in more
active roles in assisting smokers, shaming the tobacco industry
and advocating government controls. David Simpson's vast experience
in tobacco control has allowed him to call up a huge range of highly
practical tobacco control activity for doctors, much of which passes
the critical "scream test" of sending the industry into apoplexy.'
Simon Chapman, Editor, Tobacco Control: An International Journal
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