Doctors and Tobacco: Medicine's Big Challenge
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Tobacco causes more misery and suffering than
any other consumer product, and a lot of doctors'
time is spent dealing with the morbidity and
mortality of smoking-related diseases.
Doctors are regarded as a most reliable source
of advice and information on health issues,
and are health role models for the rest of the
community.
The commitment of doctors and medical associations
to tobacco control offers an unparalleled opportunity
to address the public health issue of our time.
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Doctors and Tobacco contains all the information
needed to assist and encourage doctors to take effective
action on tobacco control. It outlines the risks posed
by tobacco use, and identifies groups who are the
vulnerable targets of the tobacco industry. Key elements
include activities for doctors both at a local and
national level and guidance on cessation techniques.
Tobacco control policies and actions for medical associations
and the wider community are outlined, including advice
on public and media campaigns, and the topical issue
of litigation.
Doctors and Tobacco is a comprehensive manual
for doctors and their national medical associations
in dealing with this big challenge. Although this
handbook has been commissioned especially for national
medical organisations and doctors in Europe, the principles
and recommendations are relevant globally. They will
also be relevant to other health workers - including
nurses, paramedical staff, and health educators -
and their professional associations. The guide may
also prove useful to health campaigners and advocates,
especially those involved in tobacco control.
Publisher's details for the English edition: Doctors
and Tobacco: Medicine's Big Challenge by David Simpson.
Foreword by Sir Richard Doll. Published by the Tobacco
Control Resource Centre at the British Medical Association.
Paperback. ISBN 0-7279-1491-X. 52 pages + 3 appendices
and index. 30 figures. £9.95. Distributed by the BMJ
Bookshop
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