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effective action

Doctors and their professional associations are in a uniquely powerful position to take action on tobacco.

Doctors enjoy high credibility when speaking on matters of health. They have the opportunity to give personalised advice to their patients. Moreover, doctors often enjoy a privileged social position and have access to decision-makers.

This section outlines how doctors can take effective action to reduce the burden of illness and death caused by tobacco, whether as an individual or together with colleagues.

Further pages include information on practical step-by-step guidance to working with the public, media and politicians, as well as a directory of relevant contacts.

Practical step-by-step guidance to working with the public, media and politicians, as well as a directory of relevant contacts.

Workshops on tobacco control especially designed for the European medical profession, giving practical guidance for both individual doctors and national medical associations.

doctor to doctor

Professional development and continuing education, as well as individual advocacy is of paramount importance when tackling tobacco use within the profession.

To address this the tcrc will roll out a series of training workshops to National Medical Associations.

doctor to public

As an individual and as a member of a professional association
You can make a difference by knowing what makes for effective public health policy on tobacco, and by speaking up for health at every available opportunity.

At the local level
You can get the message across by working with the local community, media, politicians and decision-makers.

At the national level
Medical associations have a vital role to play in campaigning for comprehensive tobacco control legislation that is monitored and enforced. Key elements include bans on tobacco promotion, increasing prices through taxation, public education, health warnings, smoke-free public places, bans on sales to children, product regulation, and support for smoking cessation.

Ensure that action on tobacco is a priority for your association. Ideas and guidance can be found in the TCRC action manual

Doctors and Tobacco: Medicine's Big Challenge

available free from this site in six languages

doctor to patient

This section outlines the ways in which individual doctors can help their patients.

  • be a non-smoker
  • help your patients to quit
  • make your premises smoke-free
  • references

be a non-smoker

Our own smoking habits both reflect and influence our attitudes to tobacco. As well as endangering their own health, doctors who smoke risk sending a misleading message to their patients and to the general public. There is evidence that doctors who are smokers are less likely to discuss tobacco use with their patients and are less likely to be able to help their patients who smoke to stop [1] Moreover, patients may give less weight to advice on quitting when it comes from a doctor who smokes. If you smoke, give serious thought to stopping, for the sake both of your own health and that of your patients.

help your patients to quit

One in every two smokers will eventually die from a disease caused by tobacco. But while the risks for those who continue to smoke are high, quitting smoking at any age improves health and increases life expectancy. Many smokers want to stop, but find it difficult to succeed. Tobacco dependency is recognised as a behavioural disorder in the World Health Organisation International Classification of Diseases [2]. The nicotine in cigarette smoke is highly addictive, acting through the same physiological pathways as cocaine and heroin [3]. Smoking cessation and treatment of nicotine dependence are crucial in curative medicine, preventive medicine and public health.

As a doctor, you are in a unique position to help your patients to stop smoking. The evidence shows that even brief advice from a doctor significantly increases the likelihood that a smoker will succeed in quitting. An evidence-based protocol for a brief smoking cessation intervention known as the ' Five A's ' is recommended:

  • ask whether the patient smokes and note it on the patient record;
  • assess
  • advise of the dangers;
  • assist those patients who are ready to try to give up;
  • arrange a follow-up visit.

This intervention takes only minutes of your time, but increases the smoker's chance of quitting from less than 3% for an unassisted attempt, to around 6% for smokers given brief advice. Nicotine replacement therapy should be recommended wherever appropriate, as it will double again the likelihood of success [4].

From time to time, the doctor should review all patients' smoking habits. It is important to realise that because of the addictive nature of nicotine, many smokers succeed in giving up only after several attempts. Doctors need to persevere in helping these patients to renew their efforts to stop smoking. Smokers who try to quit but fail will need your reassurance, and your encouragement to try again.

More intensive smoking cessation counselling has been found to yield higher success rates per individual. However, the same time spent making brief interventions with a number of patients will result in a higher number of quitters. The strategy you choose will depend on the resources available and the needs of your patients.

make your premises smoke-free

Passive smoking has been established as a cause of heart disease [5] and of lung cancer [6] in adults. In children, passive smoking is known to cause lower respiratory illness, reduced lung growth and middle ear disease. In addition, second-hand smoke can cause asthma, and increases the severity of the condition in children who are already affected [7]. Both workers and the public should be protected from the health hazards of exposure to tobacco smoke, especially in health care facilities. If smoking is currently allowed on your premises, now is the time to introduce a smoke-free policy, as a positive step towards a healthier environment for both your patients and your staff.

references
1. Tessier JF, Thomas D, Nejjari C, et al. Attitudes and opinions of French cardiologists toward smoking. Eur J Epidemiol 1995;11:615-620.

2. International Classification of Disease, 10th revision (ICD-10). Geneva: World Health Organisation, 1975.

3. Pich EM, Pagliusi SR, Tessari M, Talabot-Ayer D, Hooft van Huijsduijnen R, Chiamulera C. Common neural substrates for the addictive properties of nicotine and cocaine. Science 1997;275:83-86.

4. Raw M, McNeill A, West R. Smoking cessation: evidence-based recommendations for the healthcare system . BMJ 1999;318:182-185 ; Raw M, McNeill A, West R. Smoking cessation guidelines for health professionals. A guide to effective smoking cessation interventions for the health care system. Thorax 1998;53 Supplement 5 Part 1. (Available online at: http://www.bmj.com/cgi/content/full/318/7177/182)

5. Law MR, Morris JK, Wald NJ. Environmental tobacco smoke and ischaemic heart disease: an evaluation of the evidence. BMJ 1997;315:973-79. (Available online at: http://www.bmj.com/cgi/content/full/315/7114/973)

6. Hackshaw AK, Law MR, Wald NJ. The accumulated evidence on lung cancer and environmental tobacco smoke. BMJ 1997;315:980-89.
(Available online at: http://www.bmj.com/cgi/content/full/315/7114/980)

7. International Consultation on Environmental Tobacco Smoke and Child Health. Consultation Report. World Health Organisation, 1999. WHO/NCD/TFI/99.10. (Online version available at URL: http://tobacco.who.int/en.html)

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